15 Nov 2015

WORLD DAY OF REMEMBRANCE FOR ROAD TRAFFIC VICTIMS MESSAGE

My heart bleeds for seeing a day like this being commiserated with those who have lost loved ones in a road traffic crash. I cover my face in shame for we have all contributed to what should have been celebrated as a day of accomplishment rather than a day of sadness.
 
Still, we stand tall as we look towards the horizon, fueled by the energy of self determination and march in unison towards Brasilia to call on our leaders that a lot more can still be done to prevent this avoidable tragedy that's plaguing our roads.

While looking towards the horizon, we give a gracious salute to our gallant soldiers wherever they may be around the world; The police, paramedics, doctors, nurses; Road safety organizations, experts and advocates who have genuinely taken this humanitarian task upon themselves. 
 
Today the world stands still for Road Traffic Crash Victims, the mood across the board is that painful memory, grieve for loved ones lost in a road traffic crash. The road has been long and hard for the victims' families, but we stand with them in solidarity as they journey through these trying times.
 
This is not only to pacify them, but to rejig, redouble our efforts in sounding the warning to both the authorities and road users that Road Traffic Crash is a preventable and avoidable tragedy. Even though we'll all die, we must not die cheaply as a result of bad driving behavior.

 

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